Who Created Dreamcast’s Logo? We Spent A Year Trying To Find Out – Time Extension (2024)

TITLE
Who Created Dreamcast’s Logo? We Spent A Year Trying To Find Out

AUTHOR
Jack Yarwood

PUBLICATION
Time Extension

YEAR
2024

ARTICLE TYPE
Article

FROM THE ARTICLE
Who created Dreamcast’s logo? You’d think that would be a simple thing to answer.

After all, Sega’s shop is still full of Dreamcast-associated merch emblazoned with the iconic coloured swirl and there have been countless interviews over the years with people involved in the system’s launch — how hard could it be? But when we started looking into the topic over a year ago, it quickly became apparent to us that Sega has never officially revealed who was responsible and that there are a ton of conflicting reports online over the nature of its creation with some sources suggesting the game developer Kenji Eno was behind the design, while others claim the consultancy firm Interbrand played a role. This made us want to dig deeper to see whether we could get to the bottom of these inconsistencies, so over the past year, we decided to use every trick up our sleeve to find out the truth of the matter.

COMPANIES MENTIONED
Sega

PEOPLE MENTIONED
Lee McEnany Caraher
Katsutoshi Eguchi
Kenji Eno
Shoichiro Irimajiri
Peter Moore
Kunihisa Ueno

PLATFORMS MENTIONED
Dreamcast

TOPICS MENTIONED
Advertising