TITLE
The Deceptive Beauty of Atari Box Art
AUTHOR
Marty Silva
PUBLICATION
1UP
YEAR
2013
ARTICLE TYPE
Article
FROM THE ARTICLE
The importance of box art seems to dwindle with each passing generation of consoles. As the average gamer nowadays is much more knowledgeable about games, very few of us wander into a store completely oblivious of what type of experience hides behind the art of a specific title. But back in the ’80s, that digital tree of knowledge that we call the internet wasn’t there to whet our gaming appetites, so consumers had to rely on the milk of human kindness, aka, video game box art. It turns out that sometimes that milk was a bit sour, and the art would take some rather creative liberties in its interpretation of the actual game it was promoting.
PLATFORMS MENTIONED
Atari 2600
TOPICS MENTIONED
Advertising