TITLE
Hunting down the people who legally changed their names to Turok
AUTHOR
Connor Makar
PUBLICATION
VG247
YEAR
2020
ARTICLE TYPE
Article
FROM THE ARTICLE
Acclaim Entertainment isn’t the most fondly remembered video game company. You’ll know some of its most significant releases – Mortal Kombat and Burnout – but Acclaim itself is a fossil in a industry continuously sprinting at the future.For every Burnout that Acclaim proudly published, it oozed out turkeys like Shadow Man 2. In a tough era where there was a lot of games competing for attention on the PS2 and original Xbox, Acclaim put together a number of shameless PR stunts to stand out in the crowd – simultaneously fantastic and horrifying in their audacity.
[…]
But perhaps its most successful and notorious stunt was to raise awareness for Turok: Evolution. This 2002 PR campaign offered five members of the British public £500 and a free Xbox if they changed their name to Turok.
COMPANIES MENTIONED
Acclaim
GAMES MENTIONED
Turok: Evolution
PEOPLE MENTIONED
Andrew Bloch
TOPICS MENTIONED
Advertising