Burger King Video Games: Savvy Or Creepy? – MTV (2006)

TITLE
Burger King Video Games: Savvy Or Creepy?

AUTHOR
Stephen Totilo

PUBLICATION
MTV

YEAR
2006

ARTICLE TYPE
Interview

FROM THE ARTICLE
How did the Burger King’s famous monarch become a video game hero? And should he — and his games — really creep gamers out?

Last month, Burger King launched a trio of Xbox 360 games (which are also playable on the original Xbox) starring the fast-food chain’s plastic-domed mascot: the racing game “Pocketbike Racer,” a bumper-car game “Big Bumpin’ ” and a surprise-people-with-burgers stealth adventure called “Sneak King.” The games sell for $4 and the cost of a value meal and have managed middle-of-the-road reviews.

That’s a better deal than many gamers expected, and the resulting BK games have become something of a cult cause on gaming blogs. Here’s the back story, and a hint of what’s next.

GAMES MENTIONED
Big Bumpin
PocketBike Racer
Sneak King

PEOPLE MENTIONED
Martha Tomas Flynn
Chris Swan