TITLE
Lara Croft: The Art of Virtual Seduction is the ultimate cringey relic of late ’90s game advertising
AUTHOR
Jess Morrissette
PUBLICATION
PC Gamer
YEAR
2023
ARTICLE TYPE
Article
FROM THE ARTICLE
As a professor who studies the politics of games, I’m fascinated by the late ’90s. This period of massive technological innovation was also the crucible in which modern gaming culture was forged. When researching the era I sometimes encounter such an odd piece of gaming ephemera that I can’t resist tracking it down—like Lara Croft: The Art of Virtual Seduction, a book published by Prima Games in 2000. “Everyone knows how to make this tomb raider jump, shimmy, and swim,” the ad suggested, “but do you know what makes her tick?”I did not know what made Lara tick, so I rushed to eBay to purchase a tattered copy. What arrived at my doorstep a few days later is a fascinating window into gaming at the turn of the millennium.
GAMES MENTIONED
Tomb Raider (1996)
TOPICS MENTIONED
Advertising