TITLE
Book Excerpt: Jacked
AUTHOR
David Kushner
PUBLICATION
MCV
YEAR
2012
ARTICLE TYPE
Book Excerpt
FROM THE ARTICLE
One day Sam and the others piled into a car for a road trip to Six Flags Great Adventure, the theme park in Jackson, New Jersey. The guys loved roller coasters almost as much as hip-hop and wanted to celebrate their new move with a day on the rides.GTA was on its way to selling more than one million copies worldwide. They still weren’t rich, but they were emboldened.
They wanted to brand themselves while they were hot, so that consumers knew they weren’t just buying into a game but a lifestyle. They just needed a name. They would still remain part of Take-Two Interactive but as a branded label.
COMPANIES MENTIONED
Rockstar Games
GAMES MENTIONED
Grand Theft Auto
Grand Theft Auto III
PEOPLE MENTIONED
Sam Houser
EXCERPTED FROM
Jacked: The Outlaw Story of Grand Theft Auto
SEE ALSO
Read A Chapter From Jacked: The Outlaw Story of Grand Theft Auto – Game Informer (2012)
By the Book: Jacked: The Outlaw Story of Grand Theft Auto – GameSpot (2012)
How Grand Theft Auto Jacked the House of Lords – Wired (2012)