How Wordle Became The Internet’s Omicron Pastime – Buzzfeed News (2022)

TITLE
How Wordle Became The Internet’s Omicron Pastime

AUTHOR
Steffi Cao
Ikran Dahir

PUBLICATION
Buzzfeed News

YEAR
2022

ARTICLE TYPE
Article

FROM THE ARTICLE
The success of Wordle, the game most easily characterized by the green-and-yellow square emojis that are saturating Twitter feeds worldwide, traces back to a small group of nerdy New Zealanders who were looking for a pandemic distraction.

“The close ties across the country means it isn’t hard for things to spread — whether that be gossip, word games, or good public health measures to keep us safe during a pandemic,” said Asher Wilson-Goldman, a public sector communications professional who was one of the first people to start tweeting about the game.

New York software engineer Josh Wardle designed Wordle for his partner. Since November, its daily traffic has skyrocketed from 90 users to 2 million.

GAMES MENTIONED
Wordle