TITLE
‘Wordle’: One Year Later
AUTHOR
Zoe Bell
PUBLICATION
GDC
YEAR
2023
ARTICLE TYPE
Postmortem
FROM THE ARTICLE
Wordle is the rare zeitgeist game to get acquired and continue to grow. Go behind the scenes with Zoe Bell, Executive Producer of New York Times Games as she describes the three key tenets of the team’s development philosophy around Wordle: First do no harm; Add player value; and Buy a game you love and treat it like you built it. This talk will cover the initial acquisition, the transition, the push to put Wordle on all the New York Times surfaces, and how a non-subscription game ended up growing the Times’ subscription business.
COMPANIES MENTIONED
The New York Times
GAMES MENTIONED
Wordle
SEE ALSO
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